Just in time for next week’s festivities in Austin, Jack White’s Third Man Records have unveiled their latest wonderfully unusual project: The Third Man Rolling Record Store, which — as shown in the video above — addresses a statistic that 97% of high school children have never been to a stand-alone record store by bringing their new pop-up shop straight to the masses… on four wheels. The yellow-and-black tricked out truck is set to debut at the SXSW music fest, complete with TMR-style hood ornament, 2 turntables, and a microphone.
Ethan Johns, Featured, Jon Brion, Laura Marling, Ray LaMontagne, Ryan Adams