Charlotte Gainsbourg and company sure know how to stir up some hype for her forthcoming album IRM, which is produced, co-written, and mixed by Beck. First, they dropped the title track for free (in exchange for an email address), then came a preview of the first single “Heaven Can Wait” via YouTube, and now the video premiere to the latter track, directed by the man behind Supergrass’ “Bad Blood” video, Keith Schofield.
Watch here or embedded below, as Beck and Gainsbourg provide the soundtrack to slow motion scenes of people buying guns, people breakdancing, a guy bathing in cereal, and a bunch of other dreamlike situations.
Actually, the cop tackling a man in a SpongeBob Squarepants Halloween costume is more like a nightmare to me, but if I can enjoy Dylan’s night terror of a “Must Be Santa” video, then this one works too, I suppose: