A commercial, featuring Stooge Iggy Pop, for Swiftcover insurance has been banned in the UK after musicians complained that they were denied coverage when the company deemed their careers too risky. The Advertising Standards Authority explained their decision (via NME):
“Because the policy was promoted by a well-known musician, which might lead some viewers to believe the policy covered those who worked in entertainment, when it did not, and because Iggy Pop did not have a policy with Swiftcover, we concluded the ad was misleading.”
As we previously reported, dozens of musicians spoke out in February after Swiftcover reps told them over the phone that Iggy Pop did not have a policy with the company and he would possibly not even be eligible. At that time, the company stated, “Musicians are excluded because they and their passengers might have high claims for loss of future earnings if they are injured.”
Now with their pricey commercial banned, maybe Swiftcover will change its beat.