A month ago, Bob Dylan made news by allowing one of his songs to be used in a commercial for one of the few times in his career: He let The Co-operative use his 1963 classic “Blowin’ in the Wind.” That apparently opened the floodgates, as weeks later Dylan’s “Forever Young” appeared in a Pepsi commercial during the Super Bowl, featuring Will.i.am. Today we learned that Dylan has given permission for another of his songs to be used in advertising for the 3rd time already this year. “I Want You,” from 1966’s Blonde on Blonde, appears in an ad for the Dutch beer company Grolsch.
In the YouTube video of the commercial (via The Daily Swarm), a man rides the train rails with two Grolsch beers while Dylan blows a harmonica solo. Finally, the man gives one of the beers to an older man and takes off with his daughter while Dylan sings* the chorus, “I want you. I want you so bad.”
Bob Dylan can now add Grolsch to his list of approved advertisers, which includes Cadillac, Victoria’s Secret, and Pepsi.
*A reader noted to us that the singer’s voice sounds different than the original recording and could possibly not be Dylan. This raises quite a few new questions about this commercial, which we plan to explore in a future article.